SEO has been replaced by a new kind of analysis in search engine optimization
Now LSI (latent semantic indexing) is gaining popularity, a term translated as latent or hidden semantic indexing.
Previously early optimization is turning into over-optimization, where quantitative parameters of keyword repetition play a negative role in content evaluation. On the crest of the wave in popularity were new algorithms of text parsing into fragments and analysis of synonyms describing the essence of the subject of promotion.
If in an article by a copywriter or other author posted on the site, the search engine will find only one frequent repetition of keywords in the absence of synonyms and semantic turns, it will pessimize such content. Everything that was done to sites to aspire to be in the top 10, before the innovations, comes to a sharp decline and requires immediate rethinking in optimization theory, pleasing to the innovative evaluation algorithms.
Instructions and rules are thrown out into the public domain.
But the essence of the changes is not how search engines began to rank content according to new schemes, but the fact that the novelties will have to spend money again, and a lot of it. On the one hand, it is a demand for optimizers, who mastered the new techniques to prepare sites for indexing by search engines, and on the other – forced and not all justified by the additional costs of site owners.
If visitors were satisfied with the way the pages were designed, and how the information was presented, in what form and quality. Now the criteria for machine evaluation of content has changed dramatically, and this is reflected in the search for information from sites.
One thing remains clear and firm that the changes in the “rules of the game”, not the last that occurred and affected a large part of the Internet. At the ready new ideas and mechanisms for indexing and evaluating the relevance. So the work of webmasters will add, and they will not remain unclaimed, that they can rejoice.